Philips North America
Bothell, Washington, United States
(on-site)
Posted
1 day ago
Job Type
Full-Time
Job Function (focus on data-based)
Marketing/Communications/PR
Description
Job TitleGlobal Marketing Leader
Job Description
As the Global Marketing Leader for Emergency Care (EC), we challenge you to lead the global upstream (Product Management and New Product Introduction) and downstream (channel marketing, demand generation, branding and marketing automation) Marketing efforts, develop fact-based strategies, and guide EC on "Where to Play" and "How to Win" strategy.
Importantly, as EC is preparing to carve-out as a standalone business, this leader will play a pivotal role in defining and building a dynamic, future forward marketing team, charged with further strengthening EC's position in the pre-hospital, public access, hospital, and military market segments. Key elements of this role include leading product management, e-commerce, go to market channel definition and development, global sales training and sales force effectiveness, demand generation, solution portfolio strategy, marketing automation and global development and management of EC's new brand (soon to be announced). Also included in the role is the responsibility to partner with other EC leaders to drive cultural change, creating a team ethos centered on excellence in end-to-end customer experience, solution quality, and clinical performance.
Your role:
- Develop and maintain a customer solution portfolio strategy that supports EC's strategic plan. This includes leading, developing, and managing product management teams across EC's product segments and geographies. Imperative to this responsibility is systematically collecting and analyzing customer, clinical, and competitive insights to guide commercial strategies and product development roadmaps
- Lead global Marketing & E-Commerce actives (i.e. Brand Management, Insights & Analytics, Integrated Communications & Events and Digital Marketing E-Commerce), including ensuring consistency with EC's new company brand identity.
- Drive brand preference & reputation to position the business in the market consistent with the objectives of the strategic plan.
- Enable increased sales force effectiveness by leading development of solution selling strategies, building and deploying sales and partner tools, designing effective marketing assets, and managing EC's global tradeshow and conference presence.
- Build a significant, global demand generation function by implementing marketing automation tools and leveraging Artificial Intelligence across all marketing functions.
You're the right fit if:
- You've acquired 15+ years of experience in marketing leadership roles addressing the pre-hospital, emergency med tech, medical informatics, and/or Public Access AED market segments.
- Your skills include.... Experience leading both upstream and downstream Marketing teams, including in the med tech businesses serving global customer bases with partner/distributor-centric go-to-market models
- You have a current understanding of demand generation, marketing automation and AI tools and how they are used to create sales demand and marketing efficiency.
- You understand and manage to core Marketing Key Performance Indicators (KPIs) such as Customer Lifetime Value (CTV), Lead Scoring and Conversion rates, Return on Advertising Spend (ROAS)
- You have a Master's degree in business and/or marketing (optional)
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position .
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
This role is home based.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
- Learn more about our business .
- Discover our rich and exciting history.
- Learn more about our purpose.
- Learn more about our culture.
Philips Transparency Details
The pay range for this position in WA is $184,000 to $340,000
The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here .
At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.
Job ID: 80286022
Philips North America
Healthcare / Health Services
Every human matters. We've built our entire company around this belief, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.
These are lofty ambitions. But we have targets to help us get there. For example, our purpose is to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
We measure this. We hold ourselves accountable for it. And we also acknowledge that we can only take care of people if we also take care of the planet.
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