Description

The Manager, Event Registration & Technology is responsible for leading SHRMs event registration and technology function which includes registration, conference apps, and virtual production. The manager understands the virtual/hybrid event and the conference industry, including programming for online learning, user web behaviors and AV production. Digitally savvy and curious on latest technology trends, this position is continually up to date on event best practices, has an audience-centric approach, and provides innovative thinking to drive new ideas in an everchanging event registration and technology environment. Additionally, the Manager, Event Registration & Technology oversees accessibility functions ensuring SHRM is meeting all-inclusive best practices and ADA requirements.

Requirements

Responsibilities
Drives the event registration and technology strategy as a project manager, working cross-functionally with both internal and external stakeholders on conceptualization, development, implementation, testing, and analysis of events.
Oversees the end-to-end management of event registration & technology, including pre-event planning, onsite execution, space design, power, Internet and signage.
Facilitates communications and collaboration across all internal and external stakeholders for project delivery and education for each product.
Leads requests for proposals, selection process and contract and budget management of event registration and technologies.
Manages all event registration and technology integrations with other SHRM platforms, including the conference app.
Executes all virtual programming AV production elements throughout planning, execution, and post event cycles including managing the virtual volunteers.
Manages event registration function including monitoring product setup, integrations, testing, ongoing metrics and reporting.
Oversees accessibility and accommodations efforts in compliance with SHRM policies.
Develops and manages budget and reporting.
Coordinates design workflow of creative assets and contributes to marketing and communications materials.
Leads the development of the post-event survey and analysis with Market Research.
Researches other event registration and technology trends and solutions for future consideration.
Other duties and projects as assigned to support SHRM events

Education & Experience Requirements
Education:

Bachelors degree in Marketing, Communications, Event Management, or equivalent relevant work experience/training.
Experience:

At least eight (8) years of experience in a similar work environment, preferably in project management with a medium to large brand(s).
Experience in event registration and technology that include overseeing integrations.
Portfolio of progressive virtual/hybrid event experiences and producing revenue-generating virtual/hybrid events in a variety of platforms.
Deep understanding of TV or video programming and production preferred.
Background in online learning to include content development, programming and virtual/hybrid best practices.
Familiarity with RainFocus, NetSuite, Eventbase, MapD, MapYourShow, Tableau, Salesforce and Marketo or other similar event registration and technology platforms.

Knowledge, Skills & Abilities
Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
Project management skills; attention to detail, organization, prioritization, and analytic skills with a proven ability to multi-task and manage complexity.
Creative, strategic thinker with excellent problem-solving skills.
Prior experience managing full-time employees and part-time contractors.
Ability to forge strong relationships with both internal and external stakeholders at all levels.
Self-starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment.
Persuasive communications skills with ability to appropriately and positively represent SHRM to external constituents.
Presentation skills with ability to take concepts and/or ideas and easily translate into written or spoken narratives.
Demonstrated leadership and collaboration skills.
Ability to work and lead in a collaborative environment coupled with curiosity and openness.