Description

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Marketing Operations, Senior Associate is the center of project management workstreams in the New York City-based "Behavior Change Pods" Agile marketing organization. The focus of this role will be delivering Aetna and Caremark member communications aimed at helping members get healthier, while reducing their medical costs. Using advanced analytics and cutting-edge marketing tools, the Behavior Change Pods help members manage their health and navigate the complex care system in a friendly way.

This team works to deliver highly valued programs for the enterprise. The colleague in this role will collaborate with a cross-functional team of marketers, martech specialists, data scientists, data engineers, and product owners to ensure the timely launch of campaigns.

This Marketing Operations, Senior Associate is required be based in our New York City office, generally 3 days a week on-site.

Responsibilities include, but are not limited to:

• Support multiple enterprise programs, each with their own processes and requirements.
• Partner with different operations managers and product teams to build project plans and coordinate on timelines, budgets, and requirements.
• Traffic campaigns through approvals and legal/regulatory reviews through different processes for different business units.
• Manage vendor interactions for direct mail, phone calls, and innovation tech partnerships.
• Execute Quality Assurance/User Acceptance Testing for campaigns, in partnership with a Salesforce Marketing Cloud Architect and data partners.
• Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed.
• Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a "well-oiled machine."
• Manage Pod finances and other reporting/dashboards.

Required Qualifications

• 3+ years in a marketing operations role within a large corporation (ideally working with some combination of email, direct mail, SMS (Short Message Service), IVR (Interactive Voice Response)/phone, paid media, and/or web).
• 2+ years of general project management experience (with desire to stretch into a marketing environment), and/or 2+ years of general marketing strategy/operations experience.

Preferred Qualifications

• Experience/familiarity with Workfront workflow management tool.
• Previous professional experience with PowerPoint (building deliverables/communication materials) and Excel (basic manipulation, pivots, reporting, etc.).
• Strong attention to detail, flexibility, and ability to learn quickly and prioritize.
• Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment).
• Experience within the healthcare industry.
• Passion and dedication for healthcare, specifically in improving the lives of our members.
• Bachelor's degree in marketing.

Education

• Bachelor's Degree or equivalent experience (high school Diploma + 4 years of relevant experience).

Anticipated Weekly Hours
40

Time Type
Full time

Pay Range

The typical pay range for this role is:

$50,188.00 - $122,400.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 09/09/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.