Description

Lovehoney Group is the world's leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.

At Lovehoney, we employ over 800 passionate and progressive individuals across 9 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers' lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

We are currently looking for a Senior Ecommerce and Marketing Analyst who will be integral to driving high-level performance across Lovehoney Group. Partnering directly with our CRM and Marketing teams, your focus will be on CRM strategy and analytics, customer journey optimization, and leveraging data to improve performance. In this role, you will combine your analytical acumen with your appreciation for customer-centric marketing. You will develop skills crucial to advancing in a competitive, fast-paced retail sector, all within a company that prizes dedication and results.

What you will do

• Analyze e-commerce metrics (sales, traffic, conversions) and customer KPIs and integrate these with our CRM tool, Iterable, to personalize customer journeys and maximize customer lifetime value (CLV).
• Create meaningful reports and dashboards using Google Analytics, Superset, or Excel to track CRM, CLV, and business performance metrics for senior management decision-making.
• Manage and optimize our CRM platform, Iterable, for audience segmentation, marketing automation, and retention strategies.
• Conduct customer data analysis with Google BigQuery to identify trends, predict KPIs (e.g., CLV, churn), and recommend targeted marketing tactics.
• Collaborate on A/B testing, email campaigns, and loyalty programs using CRM insights to boost customer engagement and CLV.
• Maintain and optimize databases to ensure data accuracy, integrity, and availability for analytics and reporting.
• Monitor e-commerce trends and propose CRM and analytics enhancements to improve business outcomes.
• Support integration with advertising platforms (e.g., Google Ads, Meta Ads) for tracking and campaign optimization.

What you should bring

• Bachelor's degree in Marketing, Business Analytics, Data Science, or related field.
• 2+ years in e-commerce analytics, marketing, or business analytics, with expertise in CRM systems.
• Proficient in Google Analytics 4, SQL (particularly Google BigQuery), and Excel; database maintenance experience is a plus.
• Experience in data visualization with tools like Tableau, Superset, or Power BI.
• Knowledge of digital marketing channels, customer journey mapping, KPI analysis, and business analytics.
• Analytical mindset with the ability to communicate insights clearly to non-technical stakeholders.
• Bonus: Familiarity with advertising platforms and/or programming skills (e.g., Python or R).

What we can offer you

• A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events
• Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun
• Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days' holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration
• Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
• Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.

Our interview process

• CV review
• Interview with one of our Talent Acquisition team members
• Hiring Manager Interview
• Hiring Team Interview(s)

Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.

At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.

We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)

If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: https://jobs.eu.lever.co/lovehoneygroup

Our privacy policy is available here: https://www.lovehoneygroup.com/privacy-policy/